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Read How BAXTER Data Win Sales
BAXTER ad study programs provide media professionals with the content they need to reach and engage buyers. Read how publishers, and advertisers, were able to use their BAXTER ad study program to protect their relevance and increase their market share.


BAXTER Study Program Drives Magazine Advertiser Participation:
Growth in Magazine Business Paired with Advertiser Need for Deeper Accountability
Recognizing that advertisers increasingly relied on data to guide media buying and creative decisions, LBM Journal Editor & Publisher Rick Schumacher saw the opportunity to strengthen advertiser loyalty and sales by providing ad performance insight and accountability that were deeper than those of his competitors.

More Frequent Reporting Nurtures Advertiser Relationships:
Food Business News Magazine Benefits by Meeting Advertisers’ Need for More Data, More Often
When Food Business News magazine needed more frequent data in order to meet advertisers' growing needs, Director of Publishing Mike Gude turned to Baxter Research Center, Sosland's ad study provider of choice since 1993. Increasing the frequency of Baxter reporting to three times per year helped Food Business News magazine maintain its competitive advantage and more effectively provide in-depth data opportunities to a greater number of advertisers.



Association Magazine Stays Relevant in a New World:
Association magazine counts on BAXTER to help build leadership, ad sales and readership
Electrical Contractor magazine publisher John Maisel needed a research company that could help his publication stand out in an increasing competitive arena. The in-depth, frequent reporting offered by Baxter Research Center gave Maisel and his team not only a critical, competitive advantage with advertisers, but also the creative insight he needed for his publication to stay relevant, timely and credible.



Deep Audience Insight Helps Keep Advertisers Sold:
Advertisers report BAXTER ad studies play key role in ad strategies, accountability and efficacy
Building supply manufacturers Gossen and ProVia both found themselves facing the same marketing challenge: to increase brand awareness in order to generate more sales at the dealer and distributor level. Both companies turned to materials trade publication LBM Journal to find out whether the magazine could help them improve brand awareness among their target audiences in a measurable way.


Contact Us

Baxter Research Center Inc.
10880 175th Court West Suite 240
Lakeville, MN 55044
Phone: 612-293-4415